Chesca Deans

9th March 2025

The Art of Modest Occasionwear: Kimesca's Vision

Through my growing exposure to the cultural idea of modesty, the more I read it as a language. It's intentional and it's expressive - just like the women who adopt it. It's a custom interwoven in heritage, modernity, and the evolving desires of how women choose to present themselves.   

 

I have had to rewrite that last sentence several times because I keep wanting to write the word "style" to which I garner a deep dissatisfaction from. The word "style" itself feels too temporary, like a fleeting trend, especially when I'm talking about something as culturally significant and historically rooted as modesty. Is 'custom' better? 'Philosophy' - underlining that it's a way of thinking, a belief system? 

"It's intentional and it's expressive - just like the women who adopt it."
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A Personal Journey into Modesty

Modesty found its way into my life not through religious guidance, but through love, culture, and personal discovery. As a British woman entering into marriage with a British-Pakistani Muslim - I was introduced to the traditions and beauty of islamic culture that was laced in meaningful practises and pure intentions. As described in my first blog post, with every wedding celebration, Eid, or islamic country visit, I found myself stepping into a world of intricate detailing, story telling silhouettes, regal femininity, and imposter syndrome... A subtle tension that lead to a deep desire to find personal and professional equilibrium through fulfilling my honour to modesty as well as my own uncompromised expression and identity. 

 

 

Where Culture Meets Couture

In the western fashion landscape, modest fashion has long been overshadowed by the dominance of skin-baring trends. I wholeheartedly believe both can exist at the same time - my core ethos is to exude true individuality and identity, in what ever way that is to you. But if I can share my adoration of modest fashion and demonstrate the fulfilment gained from it, then I will be on may way in honouring the ability to guide the reflection of uncompromised identity in ways that seemed harder to do so before. 

 

In a somewhat quiet manner, the fashion world has witnessed a cultural recalibration. Not only from within faith-driven communities, but a new wave of modest fashion is being embraced by the the big western players of both commercial and high-end fashion. Seeing this first hand, I have lead British and global retailer - Next, with their Eid collections, ASOS have vast modest releases, Dolce & Gabbana Launched a hijab and abaya collection in 2016, and the likes of Prada, Oscar De La Renta & Valentino have all released ramadan collections.

 

Kimesca looks to lead the fusion of innovative contemporary fashion with cultural richness & intention.

 

 

 

Crafting Modesty for the Modern Woman

Kimesca was created to serve the modern modest woman, but also the woman who is modest by choice, even if it's just for certain moments. Whether it's a wedding, an Eid celebration or an intimate dinner, Kimesca's gowns exist to dress women for occasions where an elevated sense of dresscode is not just desired, but expected. 

 

I believe that modesty is not the absence of expression. My designs are not meant to hide; they are meant to frame a personal style that exists within the language of modesty. 

 

This is the art of modest occasionwear - it's not a restriction, but a canvas and at Kimesca, I want to innovate that canvas with the fusion of cultural pride, contemporary luxury, and personal empowerment. 

 

 

Modesty Without Limits

My vision for Kimesca is to redefine luxury modestwear, not as a niche category, but as a legitimate pillar of modern fashion. My approach is built on three guiding principles: 

 

 

01

Modesty as Art

Modesty isn't a compromise - it's an art form. Through refined craftsmanship, exclusive custom artwork and fluid silhouettes, Kimesca crafts gowns that celebrate both the wearer and the culture she represents.

02

Modern Modesty for Every Woman

Kimesca exists for the woman who chooses refined coverage, whether for faith, culture or personal taste. My designs invite all women into the world of modest luxury, removing the misconception of abandoning personal expression.

03

Bridging Generations

My gowns at Kimesca honour the heritage of modest dressing, but they are made for the modern wardrobe - adaptable across generations, traditions, and evolving style preferences.

We can't wait to meet you and deliver the "True Kimesca" gown!

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